The Secret to Writing Clearer, Faster Social Copy: Organisation.

3 interesting outcomes from building a system to organise ideas.

Oct 15, 2024

I always thought the best writers wrote the best words.

The best writers know more words, better words. Their vocabulary is elite and their brain can choose better words than I can.

But I was wrong.

The truth is this:

The best writers organise their ideas better than me.

Because writing is a 3 step process:

1. The Idea

2. The Organising

3. The Writing

Most people have good ideas.

But not everyone can organise those ideas.

And even less people can then write something that communicates that idea in an easy to understand way.

It’s fascinating.

I’ve spent a lot of time becoming a better “Organiser”.

And I found 3 interesting outcomes:

Outcome 1. It clears mental load

Writing is stressful.

Even for me as someone who writes 1,000s of pieces of content and 1,000,000s of words every year. It’s stress-inducing.

But the stressful part isn’t The Idea or The Writing.

It’s The Organising.

Creating a process to outline and organise my ideas saves me a lot of stress when writing and gives me a roadmap to just focus on getting words on the page.

Outcome 2. It saves time

It’s happened countless times:

- Have an idea

- Start writing

- Think it’s trash

Then it sits there as a draft post. Or something that I have no idea how to come back to and improve.

The problem is I’d skip from idea to writing without organising.

Saves loads of time writing posts I’ll never use or writing, then re-writing posts.

Outcome 3. It improves clarity

As a beginner writer, my writing would wander all over the shop.

That’s not gonna float well on social because we need to retain attention and be remembered. That’s hard if my writing is zig zagging everywhere. Because the majority of the internet can’t read to a high level.

One clear structure to insert your idea into makes writing simpler.

And simpler writing means clearer writing.

TL;DR:

1. It clears mental load

2. It saves time

3. It improves clarity

These 3 outcomes are huge for my writing production.

It allows me to take the most obscure ideas and turn them into structured, simple and clear writing.

Don’t put all your time into The Idea or The Writing.

Put your time into The Organising instead.

You’ll write better and more productively for it.

Cheers,

Matt Barker

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